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It’s an open question whether winning the World Cup is a reasonable criterion for establishing an individual soccer player’s greatness. After all, the feat requires the help of twenty or so teammates whose quality is beyond any one player’s control. When light touches Ronaldo, it touches him twice; when light touches Messi, it touches him zero times, because Messi got tired of waiting for the light to arrive and skipped off somewhere else. On the colloquial level where these determinations are really made, what Messi or Ronaldo do at this tournament could establish either player as the greatest of all time. (Messi, who is generally seen to be leading in that debate, recently posed for an Adidas photo shoot with a series of actual goats, presumably in a nod to the acronym.)