The prints are Laura Ashley-esque micro-florals, calicos and gingham, the necklines are high, sometimes there is a bib or apron, there is usually at least one ruffle. There is, according to the designer, a genuine nostalgia for Laura Ashley and “Little House on the Prairie” that women over 30 can relate to, along with a sort of “re-appropriation and parody” of stereotypically feminine silhouettes and styles. Though many would argue that prairie dressing in its modesty of cut and price is a corrective to the five-figure, stripper style of the Kardashian-Jenners’ Calabasas homestead, it could also be seen as a conscientious counterpoint to fast fashion and the current street wear trend. “There’s something very gentle and thoughtful about wearing dresses,”said Aurora James, the designer of Brother Vellies.
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