Nunchi is the “art of understanding what people are thinking and feeling” – a quality held by those who are sensitive to the dynamics within a given group. The word “nunchi” itself roughly translates to “eye-measure”, a sort of sizing-up, not of individuals but of the overall context and atmosphere of a situation. “In the west, autonomy and individualism are emphasized, and nunchi seems to advocate the opposite,” Euny Hong says. “But developing nunchi doesn’t mean becoming a lemming, it just means you are using data to your advantage to create comfort for yourself and everybody else.”