Noreena Hertz has been described as the Nigella Lawson of economics, a celebrity academic with a particular knack for nailing the zeitgeist. She argues that loneliness is the near-inevitable consequence of long-term, systemic insistence on economies over societies; freedoms – individual and market – over community. A consequence she traces right back to Thatcher’s ’80s pronouncements that “there’s no such thing as society”, that economics is merely a means to change “the heart and soul of the nation” from “the collectivist” to “the personal”.